MARKETING TOOLKIT
Marketing calculators for clearer decisions
Acquisition, conversion, campaign economics, and revenue growth. Every calculator includes transparent assumptions, scenario comparison, and an action recommendation.
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Marketing ROI
Measure profit-adjusted campaign return and decide whether to fix, hold, or scale.
3 tailored inputs · Three scenarios · Full explanationReturn on Ad Spend
Compare attributed revenue with media spend using a clear ROAS multiple.
3 tailored inputs · Three scenarios · Full explanationCustomer Acquisition Cost
Calculate the blended cost required to acquire one new customer.
3 tailored inputs · Three scenarios · Full explanationConversion Rate
Measure the share of qualified visitors or leads completing a target action.
3 tailored inputs · Three scenarios · Full explanationCost Per Lead
Calculate blended acquisition cost for each qualified lead.
3 tailored inputs · Three scenarios · Full explanationCampaign Revenue
Forecast campaign revenue from qualified reach, conversion, and average order value.
3 tailored inputs · Three scenarios · Full explanationEmail Campaign Value
Project email revenue and identify the most valuable conversion lever.
3 tailored inputs · Three scenarios · Full explanationFunnel Growth
Measure qualified-pipeline growth against the selected operating target.
3 tailored inputs · Three scenarios · Full explanationHow to get a useful result
- Use current source numbers and consistent reporting periods.
- Review the conservative scenario before relying on the balanced result.
- Read the formula, assumptions, and primary limitation on the calculator page.
- Save or print the decision brief, then recalculate when a major input changes.